Learn Startup Analytics

Use the analytical skills you already have to work for an exciting startup!

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You can get that startup job you want!

Are you working for a big company, but want to move into the startup world? I can help you hone your business and technical skills to become a critical part of a startup's team. I made the jump from working at a large corporation to startups. Now, I want to help more talented, passionate people make that move, too.

At a startup, there’s always too much work and a shortage of people to do it. While every founder is intent on learning about Dave McClure’s Pirate Metrics and the Lean Startup philosophy, they don’t have enough time to work on their analytics setup. That’s where you come in.

How can a founder possibly focus on all of this? With your help!

This course will prepare you to speak intelligently about startup metrics and advise your team on how to implement appropriate metrics and tracking. You'll deliver value from day 1.

At the earliest stage companies, sales and growth fix everything. We’ll spend a focused amount of time together working through the marketing analytics funnel, proper attribution and tagging, as well as measuring sales effectiveness and operations.

Impress Investors

Whether leadership wants the information to prove to herself that her bootstrapped investment is paying off, or she's trying to convince investors that their investment will pay off, business metrics matter. I’ll teach you to understand which Key Performance Indicators (KPIs) are the most important, how to calculate them, and how to keep improving them over time.

Understanding User Behavior

Analytics can help you understand how to attract and convert users to paying customers by answering questions like the following:

  • When a user registers for your product, what’s the first thing that they do?
  • If they do action A instead of action B are they more likely to become a repeat user?
  • Out of all of the paying users of a product, what were the earliest signals that they would become a paid user?
  • How can we encourage users with similar user activity profiles to go ahead and pay, too?

Learn to use amazing user tracking tools like Segment!

Empower your sales team

If the company you want to work for already has a successful sales team, you’ll be able to help them take it to the next level. Analytics can make each member more productive by illuminating:

  • What leads are the hottest and need to be followed up on quickly?
  • Which salespeople are most effective?
  • What company size and vertical should your outbound prospecting target?
  • What's the conversion rate between stages of the sales pipeline?
  • Where does the team need more training or more effective sales support materials?

Monitor the health of your business

You’ll learn the concepts behind MRR, CAC/LTV, Active Users, and Churn, which all tell you how the business is growing, whether it’s scalable, and are incredibly influential with investors. We'll discuss advice from VCs on what they are looking for and how they tend to measure success.

Your Instructor


While running a tutoring company, I grew to love education. I have continued that type of work as a mentor at 1776 - a leading global incubator and seed fund located in Washington, DC. I also gave a TEDx talk at the top high school in the country and encouraged students to be entrepreneurial in order to find a job they love. I got started in the startup world on a side project before being promoted to VP of Growth and Analytics at Speek, where I drove the analytics strategy until their acquisition. Now, I’m in charge of the IoT business and product analytics implementation and strategy at Sestra Systems. I’ve also worked as a freelance data analyst and growth hacker for a number of promising startups, doing everything from executive KPI dashboards and data pipelines to crowdfunding campaigns and marketing analytics. I love the versatility of working at startups and using data to drive decisions in product design, sales, marketing, and operations.

Stephen's mentorship allowed me to jump start my analytics career, providing guidance from start to finish: how to apply analytical skills in startups, best practices for different tools, and how to prepare for interviews. With Stephen's guidance I'm excited to join an organization where my contributions will be valued and have an impact right away.

Frequently Asked Questions

What if I don't have the big company analytics experience? Can I still benefit from this course?
This course makes the assumption that have a baseline level of analytics experience. If you're looking to transition into analytics from another career path, try Springboard's Analytics for Business course first: https://www.springboard.com/workshops/analytics?afmc=20 (you might even see me as a mentor!).
Will this course help me find a new job?
By the end of this class you should understand what value you can bring to an early stage company and how to approach them. Plus students in the course will get first chance when I'm approached for recommendations on new analytics openings.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Now is the time to take action and free yourself from the big company grind!

You already have the skills. I will help you apply them to smaller organizations where you know that your contribution matters. You'll make an immediate impact on the company's bottom line and jumpstart your career progression.

Or you can sit back and keep filling out those consulting deliverables that you know one person might read, if you're lucky. Keep working at an organization where they're just going to hire another 22 year old college grad to burn out on long hours and grunt work.

There's a better answer, and you're almost there.

Enroll now, and get started on your journey.

Get started now!